Confused with all the different brands of moisturizers, and all the different claims about their effectiveness?
Here is a fact that will help clear the air:
Medical experts, including dermatologists, agree -- dehydration or lack of Water, is the major cause of skin problems. That's right, lack of water, the most abundant element on the earth... and in your body.
The single most important breakthrough in skin care is understanding that The Only Way to truly moisturize your skin is to get water into it. The problem is that the skin by itself is virtually waterproof and water cannot penetrate its resilient surface. Tyra´ developed a product that allows water to penetrate the skin's surface , thus re-hydrating the deeper layers. No other product is like it.
  • Allows your skin to absorb externally applied water, "...moisturizing the skin, further softening it and rendering it supple and healthy..." (exerpt from U.S. Government Patent #4,375,480).
  • Brings 30+ years of research and development into a moisturizer that is so effective, it has been granted a U.S. Government Patent.
  • Is so unique and effective, that hundreds of plastic surgeons recommend it by name.
    • Only One Moisturizer....
    ~ Helps reduce the appearance of premature lines, wrinkles and eliminates the effects of dry skin.
    Tyra Plus IV....The One Moisturizer So Effective, It Has Been Granted A U.S. Patent For Its Results (U.S. Patent 4,375,480)
    Tyra Skin Care Plus 4 Moisturizer
    But what makes this moisturizer so effective? The most important ingredient that your skin needs.... Water, Water, Water!
    Your skin needs moisture, not lubrication. So Called "moisturizers" just lie on the surface of the skin and offer few benefits other than lubrication. This lubrication, whether it is an emollient or an occlusive, can actually obstruct your skin's natural functions. But Tyra is different. It is a "true" Moisturizer because it allows your skin to absorb water, which is the one proven way to help your skin retain its correct moisture balance. Remember, the skin by itself cannot absorb water but with Tyra Plus IV it can.
    Why Water Is So Important
    The Skin, like any other organ in the body consists mainly of water. When we are young, the water content in our skin is high. That is why a baby's skin is smooth and flawless. Over time, we lose that precious water through normal aging, exposure to the elements and sunlight, poor diet, stress and other factors. As a result, wrinkles begin to appear, normal skin function is reduced and many other visual problems arise like oily skin, and dry, scaly skin.

    The importance of getting water back into the skin is the basic premise upon which Tyra was founded. By allowing the skin to absorb water, Tyra Plus IV aids your skin in functioning as nature intended, managing common problems like:

  • Dehydrated, dry, rough, and scaly skin
  • Oily and T-Zone skin conditions
  • Premature fine lines
  • Enlarged or clogged pores
  • Uneven skin texture
    • Used as recommended, Tyra Plus IV smoothes out the appearance of fine lines and other premature signs of aging - keeping the skin more supple, attractive and healthy looking.
    Tyra Is Committed To Education Based On Scientific Research, Not Advertising Hype.
    Tyra believes wholeheartedly in educating the consumer about proper skin care. Only then can you make an informed decision. In an industry filled with bogus claims and advertising hype, Tyra stands alone. That is why Tyra products are the result of 30+  years of scientific research and development. We don't want you to just take our word for it but look at the scientific results. The truth always wins out.
    Tyra Is Completely Safe For All Skin Types
    You can use and trust Tyra with confidence. The complete Tyra Skin Care line has been tested extensively by a noted allergist on people with skin allergies and sensitivities. Tyra's products are hypo-allergenic and fragrance-free. (Fragrance has been shown to cause allergic reactions).

    Tyra skin care products are also totally non-comedogenic and won't clog your pores. Tyra has never tested its products on animals.

    Try This Surprising Test And Prove It To Yourself.

    Massage a small amount of Tyra' Plus IV Deep Moisturizer onto either the back of your hand or one side of you face. Be sure moisturizer is completely absorbed. Then apply water onto your skin, using moistened fingertips, or a spray mist and gently massage the water into your skin. You'll be amazed at how quickly water will be absorbed by your skin. Next, apply water to a skin area that does not have the Tyra' Plus IV Deep Moisturizer. Notice how the water simply beads up on your skin and does not absorb.

    This experiment demonstrates how effective Tyra' Plus IV is in allowing your skin to absorb water. This unusually softer, smoother feel of skin treated with Tyra' will be noticeable right away. Regular use is recommended for lasting and increased benefits.

    Why Tyra's Plus IV Is The Only Answer

    If the skin is to function as nature intended, you need to consistently replace the water you lose on a daily basis. Until now, until Tyra's patented Plus IV Deep Moisturizer, there has not been a way to actually put that much needed water back into your skin. Tyra's Plus IV Deep Moisturizer, and the water you use to massage it into your skin, truly fights the cause of dry skin, premature aging signs and oily skin conditions...and not just cover up the symptoms like other so-called moisturizers. 

    The Only Way To Fight The Problems Of Dehydrated Skin.

    Since Tyra's the only moisturizer granted a U.S. patent for its true ability to add water to your skin, it also remains the only way you can fight the problems of dehydrated skin. As you can see in the time elapsed prune pictures, water was able to rehydrate and plump the prune, while the prune in oil was still wrinkled. (still dried out) This demonstration proves what medical doctors and scientists have said all along...that water is what your skin needs, not oils. Tyra's Plus IV Deep Moisurizer is the only product that actually will put water back into your skin to soften, cleanse and hydrate it.

    The Prune Demonstration

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    This is what the big cosmetic companies have been trying to keep from you for years, but now the TRUTH is revealed. The single most important breakthrough in SKIN CARE is understanding that The Only Way to truly moisturize your skin is to get water into it. The problem is that the skin by itself is virtually waterproof and water cannot penetrate its resilient surface. Tyra´ has developed a product that allows water to penetrate the skin's surface , thus re-hydrating the deeper layers. No other product is like it.